Disappointed that your incredible content (a.k.a. linkbait) isn't raking in the high-value links? The challenge could be your target is too general and vertical too competitive. It might be time to focus on specific long tail topics to obtain high-quality links.
Unless you happen to win the linkbait lottery, you may never get the thousands of links we all dream of getting from one fantastic piece. But then how would you follow that up anyway? These days you’re better off just continuously shooting at gathering a following that can build. It will take longer but the results will be more long term and sustainable.
If you target easier less competitive areas you’ll pick up some high-quality links that will continue to grow over time. In the long run there is more consistent value from a few solid links coming from quality sites than having hundreds od low-quality blog links any day. Many of the low-quality blogs will be stagnant in a short time with to few quality backlinks to be of any value anyway.
Leverage Of Well Placed Links
If your content can end up ranking in the top ten search results for the keywords, it will continue to acquire more links over time. Many "high-quality editorial links" are frequently a result of Google search engine placement.
What happens is a student, or instructor creates a page on a topic. They go to Google to look for information that supports that topic. Using what the Search Engine places in the first page of the search results ends up being linked to as a reference and it gains more authority. These kinds of links can’t be predicted, but if you’re putting out information that can rank well in search results it can happen.
As great as it would be to have your content rank on the first page of search engine results for your most cherished keyword phrase, unless you already have a well aged established authority site (you know who you are) it’s going to be pretty tough. Like hitting the number one best sellers list with your first novel.
You stand a much better chance going after less competitive subjects that can get you well placed in Search Engine Results. Think, writing content for your local newspaper rather than starting out as a syndicated columnist.
If you write four times a month and each of those rank on page one of search results, eventually the links will add up. Plus a small number of links from lots of different directions end up carrying a lot more weight and being more sustainable. Just make sure that your work is good enough to link to.
For Instance
Say you have a website that is promoting sports opinion online. Pretty stiff competition with a lot of recognized authority sites already in play. What if you were to focus on college volleyball rather than SEC football? your chances of first page Search Engine Placement just got better. If you were to focus on the recruiting of prospects for college volleyball or advice for parents of college volleyball players, your chances get even better.
Including the word "parents" gives it more credibility and increases the likelihood of acquiring links. Otherwise, it might be hard to get a university or parenting site to link to a sports opinion site.
This type of focused topic will easily rank on the page of Search Engine results and will most likely acquire links from high-value sites. Those few links will help keep your work ranking in top search results and the article will gain even more links over time. Every time a student assistant, or professor, that is creating a report on "college volleyball" or even “college sports recruiting” and your work has a another link opportunity.
Okay you’ve heard my perspective on it. Get busy, research a little more for some gaps you can fill with your great content and start getting more business. If you’re ready to promote your business on the internet, give us a call at 800-789-0017 or visit www.aSEOpro.com and we’ll show you what Better Search Engine Placement Services can do for your bottom line.
We’ll take care of marketing your business so you can get back to running it. Don’t wait call right now, 800-789-0017.